SIA’s First A330-300 Features New Cabin Products

16 July 2009 - Singapore Airlines has launched an aircraft cabin retrofit programme that will see new interior products introduced on some of its Boeing 777s from later this month.

In maintaining a focus on service, innovation and product leadership, an initial batch of seven B777-300s will be refitted with the Airline’s most recent cabin offerings. This will include the installation of new seats in First and Business classes, improvements in Economy class and in-flight entertainment system enhancements. The programme will provide customers additional comfort and more space, while there will also be greater product consistency across the fleet.

The Airline intends to extend the programme at a later date to more B777 aircraft, details of which will be announced when plans are firmed up.

The first aircraft in the retrofit programme will operate on the Singapore-Sydney route from 22 July. Through the end of this year, as more B777-300s are fitted with the new interior products, selected services to Shanghai and Dubai, as well as flights to Riyadh and Istanbul from Dubai, will also be operated with these aircraft.

Singapore Airlines strives to continually improve its products and services. The cabin renewal programme, launched in spite of the business challenges the world’s airlines are facing, is an investment in improving our customers’ travel experience. In response to customer feedback, the programme will include improvements across all classes.

First Class in the newly refitted aircraft will offer eight luxurious seats, 35 inches wide, providing enhanced privacy, personal attention, convenience and entertainment. For the best sleeping experience, the seat converts into the largest full-flat bed in the sky, complemented with luxurious soft furnishings.

Business Class will feature a contemporary, lavish leather incline lie-flat seat with an advanced control panel allowing the customer to personalise seating preference or select from various preset options. The seat also features a six-way adjustable headrest and lumbar support for more comfortable rest and maximum ergonomic support.

The Economy Class cabin will also be refurbished, with a new contemporary look. Seat covers are specially designed by Givenchy using richer, softer fabrics, similar to those found on Singapore Airlines’ new Airbus A380 and B777-300ER aircraft.

Singapore Airlines’ award-winning KrisWorld in-flight entertainment system will also be enhanced to provide improved Audio-Video On Demand features in all cabin classes. First Class seats will be fitted with larger 23-inch screens and Business Class seats will feature 15.4-inch screens. The system will also have an updated, more intuitive and user-friendly graphical interface across all cabin classes.

The deployment schedule of the refitted aircraft is as follows: