Singapore Airlines Enhances Premium Economy Class In-Flight Experience With New Dining Options And Amenity Kits

15 March 2024 - Singapore Airlines (SIA) today unveiled its revamped Premium Economy Class in-flight experience, which includes an improved and expanded selection of food and beverage options, as well as a new amenity kit. These will be available on flights from 31 March 2024.

Premium Economy Class customers will now be offered a glass of Charles de Cazanove Brut Tradition NV champagne shortly after take-off. They can peruse a hard copy menu card that lists the wide variety of meal, snack, and beverage options that are available on their flight. Their selected meals will be served in elegant custom-made porcelain Premium Economy Class serviceware.

On flights that are at least seven hours long, an all-new Out of the Woods amenity kit¹, designed exclusively for Premium Economy Class customers, will also be available.

These mark the first comprehensive revamp of SIA’s Premium Economy Class in-flight experience since this cabin class was introduced in 2015, allowing the Airline to continue delivering a distinctive level of service to customers.

Mr Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines, said: “Since its introduction in 2015, Premium Economy Class has become popular with our customers. They appreciate the added amenities, heightened comfort, and the extra personal space it offers, all at an excellent value.

“At Singapore Airlines, though, our philosophy is to never stand still. We regularly gather customer feedback and conduct market research, learn more about the evolving value drivers for travellers, and find innovative ways to continue delivering a personalised and world-class in-flight experience.

“Based on these insights, we have undertaken this comprehensive revamp of our Premium Economy Class in-flight offerings, which we believe will delight our customers. The result reflects Singapore Airlines’ dedication to enhancing the Premium Economy Class experience to a class of its own.”



Dining Options

SIA has developed over 200 new appetisers, main courses, and desserts as part of this expansion of the Premium Economy Class in-flight meals. Premium Economy Class meals will consist of a seasonal appetiser, main course, bread, dessert, and cheese and crackers, all served on a full-sized tray.

Upgraded bread options will also include croissants for breakfast or garlic bread rolls for lunch, dinner, and supper. New appetisers include garlic roasted prawns with smoked aioli and Patatas Bravas (Spanish fried potatoes), broccoli salad with hot smoked salmon, and seasonal variations of Japanese cold noodles with soba sauce.

Customers may choose from two premium main course options, either international or Asian cuisine, on every flight. Highlights include new dishes such as Beef Bourguignon served with bacon, mushrooms, vegetables, and potato gratin, Bak Chor Mee (minced pork noodles), and Thai-style Crab Curry served with a combination of jasmine rice and brown rice, and seasonal vegetables with egg.

Customers may also choose from an expanded Book the Cook menu, which features up to 20 dishes available on rotation, for pre-order at least 24 hours before departure. This includes popular choices such as Singapore Style Seafood Hor Fun and Chicken Biryani, as well as new additions like Slow Braised Lamb Ragout, Sake Teriyaki (salmon in teriyaki sauce), and plant-based wellness dishes such as Mushroom Eggplant Meatballs.

Customers can enjoy delectable desserts that have been specially crafted for them. These include Chocolate Feuilletine Cake, Mascarpone Cream Cake, as well as Apple Crumble Cheesecake. Meals are accompanied by a small bar of chocolate, as well as upgraded cheese and crackers.

Lending an air of elegance, the meals will be served in contemporary stoneware glazed porcelain serviceware. These will be presented on a linen-lined tray, along with neatly tucked silverware.

Complementing the meals are a selection of wines and Champagne, curated by SIA’s panel of wine experts exclusively for the Premium Economy Class cabin. In addition to the Charles de Cazanove Brut Tradition NV champagne, customers can choose between the 2023 Wairau River Sauvignon Blanc and the 2022 St Hallett Faith Shiraz. An extensive selection of spirits including whisky, gin, vodka, signature cocktails like the Singapore Sling, and a variety of beers, will also be available.

Peppermint and Chamomile teas, as well as hot chocolate from Cadbury, have also been added to the non-alcoholic beverage selection. These complement the existing wide range of options including soft drinks, fruit juices, coffee, and teas.

Between meals, customers can request for new snack options such as almonds and cashews. These are on top of the existing wide variety of snacks such as potato chips, assorted buns, sandwiches, muffins, as well as flavoured popcorn.


Brand New Premium Economy Class In-flight Amenity Kit

SIA has partnered with Out of the Woods, a US-based manufacturer of eco-friendly and sustainable lifestyle products, to introduce a new amenity kit for Premium Economy Class customers. The amenity pouch is made from eco-friendly Forest Stewardship Council (FSC)-certified kraft paper fabric, and includes eyeshades and slippers made from recycled PET material. The kit also incorporates a lip balm packaged in biodegradable material. Toiletries, such as dental kits and moisturisers, will continue to be available in the lavatory.

More details on SIA’s Premium Economy Class experience are available in Annexe A. High-resolution images and videos can be found here.


¹Amenity kits are available on request on board flights seven hours and above.

Annexe A

THE SINGAPORE AIRLINES
PREMIUM ECONOMY CLASS EXPERIENCE

Careful thought has been given to every aspect of the Singapore Airlines (SIA) Premium Economy Class experience. Customers can expect added amenities, heightened comfort, and extra personal space, all at great value.

On Ground Privileges

• Premium Economy Class customers enjoy priority check-in at dedicated counters. They may also check in online or via kiosks at selected airports.
  
  
• Customers have a generous checked baggage allowance of 35kg. KrisFlyer Elite Gold and Star Alliance Gold members receive an additional 20kg (total 55kg), while PPS Club members receive an additional 35kg (total 70kg)².

• Checked baggage have priority tags, ensuring smooth and efficient travel.
  
  
• Priority boarding privileges are extended to Premium Economy Class customers.

In-flight Comfort

• The Premium Economy Class seats are meticulously designed for customer comfort, striking a balance between space and comfort. These ergonomically-designed seats offer a wide seat pitch of 38 inches, with widths ranging from 18.5 to 19.5 inches.
  
  
• Decked in full leather finishing and soft furnishings such as a headrest cover, cushion, and blanket, the seat provides an eight-inch recline, a built-in calf rest, and a foot-bar for extra comfort.
  
  
• Each seat features a personal in-seat flexible gooseneck reading light, a cocktail table, and stowage space for personal items like a water bottle and mobile device.
  
  
• A universal AC outlet and two USB charging ports are available on all seats.
  
  

In-flight Dining Experience

• Customers may preview the in-flight food and beverage offerings up to eight days prior to their flight via SIA’s digital in-flight menu. A hard copy menu card and digital menu are also available on board.
  
  
• An expanded selection of food and beverage options is offered on board. This includes two premium main course options, either international or Asian cuisine, on each flight. New dish highlights include Beef Bourguignon served with bacon, mushrooms, vegetables, and potato gratin, Bak Chor Mee (minced pork noodles), and Thai-style Crab Curry served with a combination of jasmine rice and brown rice, and seasonal vegetables with egg.

• Main courses are accompanied by new seasonal appetisers, such as garlic roasted prawns with smoked aioli and Patatas Bravas (Spanish fried potatoes), broccoli salad with hot smoked salmon, and seasonal variations of Japanese cold noodles with soba sauce. Upgraded bread options, such as croissant for breakfast, and garlic bread roll for lunch, dinner, and supper, are provided.
  
  
• Customers also have the option to pre-select their preferred main course from the expanded Book the Cook service, up to 24 hours before departure. Popular dishes include Singapore Style Seafood Hor Fun and Chicken Biryani, and new options such as Slow Braised Lamb Ragout, Sake Teriyaki (salmon in teriyaki sauce), and plant-based wellness dishes such as Mushroom Eggplant Meatballs.
  
  
• Delectable desserts include Chocolate Feuilletine Cake, Mascarpone Cream Cake, as well as Apple Crumble Cheesecake. Each meal is accompanied by a small bar of chocolate, as well as new cheese and crackers.
  
  
• All meals are served in contemporary stoneware glazed porcelain serviceware, beautifully presented on a linen-lined tray along with neatly tucked silverware.
  
  
• SIA offers a selection of savoury and sweet snacks upon request on medium- and long-haul flights. This includes almonds, cashews, potato chips, assorted buns, sandwiches, muffins, flavoured popcorn, and chocolate bars.
  
  
• Menus are regularly refreshed and curated to match the destination and customer profile of the flight, ensuring an authentic culinary experience.

In-flight Beverages

• Premium Economy Class customers can enjoy a wide range of alcoholic and non-alcoholic beverages during their flight. This includes a selection of wines, spirits, fruit juices, coffees, teas, and soft drinks.
  
  
• SIA sources its wines from renowned vineyards across the world’s most famous wine regions. The wines are carefully curated and selected by SIA’s wine consultants through a blind tasting process to ensure their quality and suitability.
  
  
• Customers in Premium Economy Class can enjoy an exclusive selection of red and white wines sourced from Australia and New Zealand. These include the 2023 Wairau River Sauvignon Blanc and the 2022 St Hallett Faith Shiraz. They can also enjoy the Charles de Cazanove Brut Tradition NV champagne, which is exclusively available in Premium Economy Class.
  
  
• Customers may also enjoy other alcoholic beverages such as beers, whisky, gin, rum, and vodka, as well as the signature Singapore Sling

In-flight Entertainment

• Customers travelling in Premium Economy Class enjoy a sleek 13.3-inch full HD monitor, and are provided with active noise-cancelling headphones.
  
  
• KrisWorld, Singapore Airlines’ award-winning in-flight entertainment system, offers more than 1,900³ on-demand options. This includes a wide selection of movies, television programmes, international music albums, playlists, podcasts, interactive games, as well as informational and enrichment applications.
  
  
• More than 400 curated movies are available, ranging from the latest Hollywood blockbusters and international releases to documentaries and golden classics. The international range of movies spans from French, German, Italian, and other European selections. Asian favourites such as Chinese, Japanese, Korean, Hindi, Tamil, and other Indian films are also available. The selection is refreshed every month, offering customers a wider choice of the latest entertainment options.
  
  
• Over 900 television episodes are available, including the latest seasons of popular series from BBC and HBO, as well as Asian content such as Korean dramas and Japanese anime.
  
  
• SIA’s Live TV service⁴ enables customers to catch up on sports events such as the English Premier League, or stay informed with news channels such as BBC News, CNBC, and CNN.
  
  
• The Kids Mode on KrisWorld allows young travellers to enjoy a curated selection of cartoons, family-friendly movies, and more.
  
  
• SIA is the first airline to offer live online shopping on board its aircraft through the KrisShop e-commerce platform in KrisWorld⁵. Customers can browse from over 4,000 products across various categories, take advantage of duty-free prices, and choose to have their purchases delivered to their next SIA flight or directly to their homes.
  
  
• KrisFlyer members may also sign in to myKrisWorld to curate and save their personal media playlist, allowing for a more personalised in-flight entertainment experience across multiple flights.
  
  
• For the latest selection of media available on board, please visit this link.

In-flight Connectivity

• Since July 2023, KrisFlyer members travelling in Premium Economy Class have the benefit of unlimited complimentary Wi-Fi access⁶. This enables them to stay connected with their loved ones, work online, access the latest news, or engage on social media platforms.

In-flight Amenities

• In collaboration with Out of the Woods, a US-based manufacturer of eco-friendly and sustainable lifestyle products, SIA will introduce a new amenity kit for Premium Economy Class customers. The kit includes eyeshades and slippers made from recycled PET material, as well as a lip balm packaged in biodegradable material.
  
  
• Dental kits and moisturisers are also readily accessible in the lavatories for customer convenience.
  
  
• Young travellers below the age of 12, flying to and from Singapore, can enjoy exclusive Disney collectible items.

SIA’s Fleet and Network

• SIA’s Premium Economy Class is available on 74 aircraft, or just over half of SIA’s passenger fleet (143 aircraft).
  
  
• These are 32 Airbus A350-900LHs, seven Airbus A350-900ULRs, 12 Airbus A380s, and 23 Boeing 777-300ERs.
  
  
• It is available in 31 destinations in SIA’s network (including Singapore), or around 41% of our passenger network (76 destinations).
  
  
• SIA’s Premium Economy Class is available on the following routes out of Singapore:
  • Australia (Melbourne and Sydney)
  • China (Beijing and Shanghai)
  • Denmark (Copenhagen)
  • France (Paris)
  • Germany (Frankfurt and Munich)
  • Hong Kong SAR
  • India (Delhi and Mumbai)
  • Italy (Milan and Rome)
  • Japan (Tokyo Haneda and Tokyo Narita)
  • The Netherlands (Amsterdam)
  • New Zealand (Auckland and Christchurch)
  • South Africa (Johannesburg)
  • Spain (Barcelona)
  • Switzerland (Zurich)
  • Turkey (Istanbul)
  • The United Kingdom (London Heathrow and Manchester)
  • The United States of America (Houston, Los Angeles, New York – John F. Kennedy International Airport, New York – Newark Liberty International Airport, San Francisco, Seattle)

²The additional baggage allowance for PPS Club members, as well as KrisFlyer Elite Gold and Star Alliance Gold members only applies to flights operated by Singapore Airlines. For codeshare flights, the operating airline’s baggage policy will apply.

³Some entertainment options might not be available on the Boeing 737-800 NG aircraft.

⁴Live TV service is available across all of SIA’s Boeing 787-10 and Boeing 737-8 aircraft, as well as selected Airbus A350 and Boeing 777-300ER aircraft.

⁵KrisShop on KrisWorld is currently available on selected Airbus A350 aircraft, and will be made progressively available across the fleet.

⁶All SIA aircraft are equipped with in-flight connectivity except for the seven Boeing 737-800 NGs.